July 9 – Udinese have renewed their sleeve sponsorship with bet365 Scores through to 2028, extending a partnership that first began ahead of the 2025/26 campaign, after an impressive season on the pitch. 

The live scores app will continue to feature on the left sleeve of the club’s first-team shirts for the next two seasons, giving Udinese another piece of commercial stability after a campaign that marked real progress on the pitch. 

Last season was comfortably the club’s best for more than a decade. Udinese finished with over 50 points for the first time since 2012/13 and secured their highest Serie A placing since the Francesco Guidolin years – an important change of pace for a side that had spent much of the previous decade looking over its shoulder in the bottom half of the table. 

That progress has in-hand strengthened Udinese’s commercial appeal. Extending with bet365 Scores gives the club another long-term partner, while the betting company’s scores platform will keep benefiting from visibility through football properties – particularly given Udinese’s improved form which could land them a shot at a European spot next season if the stars align. 

An official club statement read: “This renewal confirms the strength of the relationship between Udinese Calcio and bet365 Scores, strengthening the brand’s presence within the national and international football landscape. 

“bet365 Scores is the app that offers real-time scores and statistics dedicated to football fans. Through this partnership, Udinese Calcio confirms its ability to collaborate with prominent international organisations, consolidating a growth project that unites sport, communication, and fan engagement.” 

The club have been busy in the transfer market, too, signing Athletic Club’s Unai Gomez and Watford’s Giorgi Chakvetadze over the past couple of days. 

They begin their Serie A campaign at home to a buoyant FC Como, fresh off the back of a €60m club-record acquisition of star man Nico Paz. 

Contact the writer of this story, Harry Ewing, at [email protected]