October 8 – The.Team, the sports agency formerly known as Wasserman, has bought Outreach Talent Group (OTG), a UK-based business that represents social media and digital creators. 

OTG was founded five years ago by Emilio and Amy Arciniega and is based in London, with an office in New York. It represents creators across sport, fitness, beauty and lifestyle. It will join The.Team’s own creator roster, set up in 2023, and Emilio Arciniega becomes The.Team’s senior vice president of creators. 

“OTG’s impressive growth over the past five years is a testament to the level of service and commitment they provide their talent every day,” said Michael Calvin Jones, The.Team’s executive vice president of creators. “Their values and approach to representation closely align with ours, making OTG a natural addition.” 

For a company built largely on football, the move reflects where the game’s audience now lives. Clubs, leagues and players increasingly reach younger fans through creators rather than broadcasters, and football content producers now command sponsorship fees that rival those of some professional players. An agency that represents both the players and the people making content about them can package deals that a traditional football agency can’t. 

Football has been the centre of The.Team’s buying spree. In May it took a stake in GG11, an agency focused on Italian football. It has also acquired the football division of People in Sport, International Football Management and SportPlus. 

The deals follow a turbulent year for the business. It rebranded as The.Team after founder Casey Wasserman decided to sell the company when his name appeared in the US government’s Epstein files. 

“Joining The.Team gives our clients access to greater opportunities, capabilities and support beyond the UK, while allowing us to build on what has made OTG successful,” Arciniega said. “We are incredibly proud of what we have built and confident that The.Team’s platform will help us continue that growth over the long term.” 

 Contact the writer of this story, Nick.Webster, at [email protected]